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Semrush

Broad marketing platform with AI visibility reporting, prompt monitoring, and geo-aware brand tracking inside a larger SEO suite.

Semrush logo
https://www.semrush.com/
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Plans

Semrush One

Custom
/monthlyPricing varies by workspace, seats, and AI visibility usage.
AI Responses/mo-
Cost per 1K responses-
Scheduledaily
LocationsGlobal
PersonasUnlimited
LLM Models-
Content GenerationAI content tooling included
Content OptimizationAI visibility recommendations and optimization included

LLM Support

ChatGPTGeminiPerplexityClaudeLlamaGrokAI OverviewsAI Mode

Integrations

Google AnalyticsGoogle Search ConsoleLooker Studio

Metric Definitions

Normalized metrics supported by Semrush, with vendor-specific naming and caveats attached at the plan level.

13 of 13 metrics
AI Search Health
ai-search-health

Site readiness score reflecting crawlability and understanding for AI search systems.

1 supported plan
Semrush One
Average Position
average-position

Average placement of a brand, citation, or response element within tracked AI answers.

1 supported plan
Semrush One
Brand Mentions
brand-mentions

Occurrences where a brand is mentioned in tracked AI responses or prompts.

1 supported plan
Mentions
Semrush One
Vendor label: Mentions

Vendor wording may refer to raw mention totals or prompts containing mentions rather than a single standardized count model.

Prompt Volume
prompt-volume

Estimated demand or frequency for tracked AI prompts, topics, or questions.

1 supported plan
AI Topic Volume
Semrush One
Vendor label: AI Topic Volume

Vendor frames this as AI topic demand rather than a direct prompt count.

Sentiment
sentiment

Measure of how positively, neutrally, or negatively AI systems describe a brand.

1 supported plan
Overall Sentiment
Semrush One
Vendor label: Overall Sentiment

Vendor presents this as an aggregate sentiment summary.

Share Of Voice
share-of-voice

Relative visibility of a brand compared with competitors across a tracked set of prompts or responses.

1 supported plan
Share of Voice
Semrush One
Vendor label: Share of Voice
Visibility
visibility

How often a brand appears across a tracked set of AI prompts, responses, or engines.

1 supported plan
AI Visibility
Semrush One
Vendor label: AI Visibility

Vendor uses AI visibility terminology rather than a generic visibility label.

Published Reviews

Editorial reviews and scorecards that include Semrush.

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