Metrics
109 normalized metrics tracked across AI search visibility tools.
Agent Analytics
Measurement of AI bot, crawler, or agent activity related to a site or brand.
AI Knowledge Gaps
Highlights gaps in what AI systems know, cite, or say about your brand.
AI Overview Coverage
Tracks whether AI-generated result features appear for your target queries.
AI Platform Breakdown
Splits AI visits by platform such as ChatGPT, Gemini, and Perplexity.
AI Referral Traffic
Traffic or referrals arriving from AI platforms or AI-generated responses.
AI Search Health
Site readiness score reflecting crawlability and understanding for AI search systems.
AI Search Volume Data
Demand estimate for AI prompts and topics.
AI Success Score
Query-prioritization score used to identify which prompts to optimize first.
Appearance Rate
Measures how often your brand appears in AI search responses.
Attribution And Traffic Insights
Connects AI-driven discovery to downstream visits and conversions.
Average Citation Rank
This is source ranking, not brand ranking, and focuses strictly on citation order.
Average Position
Average placement of a brand, citation, or response element within tracked AI answers.
Bot Crawling
Tracks which AI bots are crawling your website.
Brand Count
Brand counts can differ from simple mention totals because repeated mentions of the same brand are deduplicated.
Brand Coverage
Percentage of tracked prompts that mention the brand.
Brand Mentions
Occurrences where a brand is mentioned in tracked AI responses or prompts.
Brand Narrative
Captures factual statements AI systems make about your brand so teams can validate or fix them.
Brand Ranking
Rank based on total brand mentions within the selected time period.
Brand Term Mentions
Separate from Presence because a single response can mention more than one tracked brand term.
Brand Term Presence
Uses the same per-response counting logic as Presence, but broken out by individual brand term.
Citation Authority
Identifies which websites most influence AI-generated answers about your brand.
Citation Based Share Of Voice
Share of voice based on how often your brand is cited as an authority versus competitors.
Citation Consistency
Number of responses citing a source divided by total responses in scope.
Citation Count
Raw count of citations earned in tracked AI responses.
Citation Opportunities
Surfaces sites citing competitors that you may want to influence or earn citations from.
Citation Rate
Rate at which a source or domain earns citations across tracked AI responses.
Citation Share
Share of all tracked citations attributed to a source, page, or domain.
Citation Tracking
Tracks which sources AI systems cite when discussing your brand or topics.
Citations
Occurrences where a source, site, or domain is cited in tracked AI responses.
Cited Rate
Calculated as unique prompts containing the source divided by the total number of prompts in scope.
Commercial Sources
Cited sources shaping commercial and brand-visibility answers about your products.
Competitive Benchmarking
Comparison of brand performance against competitors across tracked AI metrics.
Competitor Monitoring
Compares your brand's AI search presence and perception against competitors.
Content Performance Tracking
Measurement of which pages or assets perform best in AI discovery and citation workflows.
Conversions
Tracks goal completions and pipeline outcomes driven by AI-sourced traffic.
Depth
Lower values are better because they mean the brand appears earlier in the response.
Direct Bias Score
Indicates whether AI responses show systematic bias for or against the brand.
Domain Coverage
Percentage of tracked prompts that cite the domain.
Domain Frequency
Shows how often specific domains and URLs are cited as primary sources.
Domain Ranking
Rank based on total citations earned by a domain.
Engagement
Measures the quality of on-site behavior from visitors arriving via AI search referrals.
Entity Mentions
Tracks entities and attributes AI systems associate with each brand over time.
Feature Familiarity
Measures how deeply AI systems understand and describe your product features.
Full Prompt Responses
Gives teams the full generated output instead of only charted aggregates.
Historical Data
Extends current daily tracking with longer-term metric history across AI responses.
Impact Scoring
Prioritizes questions and experiments based on likely business impact.
Industry Ranking
Shows your standing relative to other brands in your category.
Influence Score
Prioritization metric based on how often a source is cited across unique prompts.
Intent
Classifies prompt demand by intent to show what kinds of questions matter most.
Intent Volume
Estimated monthly demand for a topic or prompt in AI search.
Knowledge Sources
Topic-level citations that reflect how AI systems understand your expertise.
Mention Frequency
How frequently a brand is mentioned across tracked AI responses or prompts.
Mention Rate
Percentage of AI answers that mention your brand out of total tracked answers.
Missing Prompts
Highlights prompts where competitors appear but your brand does not.
Model Visibility
Compares how often individual AI models mention your brand.
Monthly Audience
Estimated total query audience across topics where your brand appears.
Narrative Drivers
Highlights the prompts, topics, and sources shaping your AI reputation.
Persona Visibility
Breaks down brand performance by tracked buyer persona.
Placement
Categorizes where your brand appears in the top, middle, or bottom portion of AI answers.
Presence
Calculated per response, so multiple appearances within one response are only counted once.
Prominence Score
Estimates how prominently your brand appears within AI outputs.
Prompt Coverage
Tracks the prompts and questions where your brand appears in AI outputs.
Prompt Gaps
Identifies prompts and opportunities where your brand is missing from AI answers.
Prompt Research
Researches prompt patterns and behavioral signals to identify AI search opportunities.
Prompt Tracking Visibility
Overall progress metric for how well you appear in top citations across tracked prompts.
Prompt Volume
Estimated demand or frequency for tracked AI prompts, topics, or questions.
Prompts
Displayed as a dashboard KPI for the active filters and date range.
Query Volume Estimation Model
AthenaHQ's proprietary estimate of how often tracked prompts are likely being asked across AI search.
Rank
Ranking metric showing how a brand performs against competitors in tracked AI results.
Ranking Distribution
Helps show how the overall quality of rankings changes over time, not just the average.
Ranking Positions
Shows where your brand ranks inside AI recommendations and result sets.
Reddit Citation Rate
Percentage of AI responses that cite Reddit content for the tracked topic set.
Reddit Total Citations
Total number of Reddit citations captured across tracked responses.
Region Based Analysis
Breaks down AI search behavior and visibility by geographic market.
Relevance Scoring
Scores topics and prompts by their relevance to your category and brand.
Relevancy Score
Measures how closely a query aligns with the brand, website, and industry context.
Response Length
Listed as one of the prompt overview table metrics coming next in open beta.
Response Snippets
Announced as part of the upcoming prompt overview table for AI Brand Visibility.
Revenue
Attributes revenue generated from visitors and conversions originating in AI search.
Score
Generic BOFU performance score shown in public product materials, though the exact methodology is not publicly explained.
Search Demand
Branded search demand trend showing whether people are actively searching for your brand.
Sentiment
Measure of how positively, neutrally, or negatively AI systems describe a brand.
Sessions
Counts analytics sessions attributed to AI-sourced traffic.
Share Of Brand Mentions
Shows how often the brand is mentioned relative to competitors inside the selected prompt set.
Share Of Citations
Designed for competitor comparison over time rather than raw citation totals alone.
Share Of Model
Your brand mentions as a share of all tracked competitor mentions for the prompt set.
Share Of Voice
Relative visibility of a brand compared with competitors across a tracked set of prompts or responses.
Source Count
Engine-level counts do not necessarily sum to the aggregate because the same source can appear across multiple responses.
Source Impact Score
Estimates how strongly specific websites influence the way AI talks about your brand.
Source Landing Pages
Also shows how many prompts cited each landing page so teams can identify the URLs earning the most AI citations.
Source Opportunities
Frequently cited sources mentioning competitors but not your brand.
Source Share
Trend metric showing how much of the cited source footprint your brand captures over time.
Sources
Tracked sources or domains that AI systems cite or rely on in responses.
Top Brands
Clicking through exposes the top five ranked brands per engine for that prompt.
Top Proximity Score
Earlier mentions receive higher scores because the first brand appearance happens closer to the top of the response.
Top Sources
The first cited source receives citation rank 1, and deeper views expose the top five cited sources per engine.
Topic Coverage
Highlights the topics where your brand is already visible in AI results.
Topic Difficulty
Competitiveness estimate for appearing in AI results for a topic.
Topic Opportunities
Prompts where competitors are visible but your brand is not.
Topic Visibility
Measures how visible your brand is across selected topic clusters.
Total AI Visits
Tracks the volume of AI crawler and AI-originated traffic touching your site.
Tracked Checks
Usage unit for custom prompt tracking, where one check equals one prompt run on one model in one location.
Understanding Score
Weighted score out of 100 for how well AI understands your brand compared with entities extracted from your site.
Visibility
How often a brand appears across a tracked set of AI prompts, responses, or engines.
Visibility Score
Composite score summarizing how visible a brand is across tracked AI surfaces.
Visibility Trends
Shows how your brand's AI presence changes over time.
Web Search Rate
A 50 percent web search rate means half of the tracked prompts used web results in their answers during the selected period.
Web Visibility
Web mentions and citations shaping how AI systems describe your brand across the open web.
Winners And Losers
Intended to surface fast-moving prompt opportunities and regressions.